Author: Mustafa

Selling Digital Products Online

Selling Digital Products Online

Three Ways of Marketing Digital Products Online

Selling digital products online is entirely different from selling physical goods and an elaborate understanding of the technicalities involved in both cases is the first step towards success in nearly all eCommerce endeavors. Digital products cannot be marketed universally because they appeal to a particular audience that will put them to personal use.

Price either is not one of the greatest considerations because the digital products are easy to come up with and in most circumstances, are accompanied with a relatively lower price tag. The big tasks entail finding the right audience to whom the products will be marketed, besides packaging them in a way that will attract considerable attention. The following tips have proved effective when it comes to the promotion of digital products through online platforms.

Create a strong brand

Branding plays a crucial role in gaining trust from potential clients and it doesn’t matter whether you create a personal brand or business brand. This step establishes a sense of authority within your target market and even before opting to purchase related digital products, enthusiasts will consult your social platforms, website and even digital marketing applications for credible information. A click through the search engine algorithms will indicate that the leading digital sellers have established their brands and are therefore trusted by all potential clients. Establishing a brand entails keeping in touch with online communities by offering reliable information and the kind of products that solve their everyday problems.

Run a heated pre-launch promotion

Prior to the launch of any digital product, a heated campaign will help in creating some hype regarding the products that end-consumers will expect in the market. It is important to have a landing page where all helpful information about a particular digital product will be posted. From the outset, one can only be advised to include subscription options such that clients are notified whenever the product is readily available for purchase. This is an effective marketing strategy for new digital products but people are dissuaded from using too much of a sales pitch because it would appear to be more of a promotional approach that ignores the needs of the final consumer.

Leverage from social platforms

Despite the fact that all eCommerce users are turning to social websites to market various products and services, this remains a good avenue for the establishment of a wider presence. Whereas making huge returns on investment is the ultimate goal, options such as sharing and building a reliable online community will gradually contribute towards the realization of overall profits. Beyond the renowned platforms such as Twitter, Facebook and Google+, there are salient ones that relate to specific industries or niches and these are the best when it comes to the promotion of digital products.

Before one can successfully build a reliable audience in such platforms, however, applying the right strategy is essential. The kind of information presented to potential readers, listeners and viewers must be concise, accurate, current and highly helpful. Regular posting will also be essential in creating a lasting impression but information must be packaged in such a manner that it is appealing to the target audience.

Conclusively, there is no single marketing strategy that works perfectly when selling digital products online but a blend of the three tips highlighted above has proved effective. Even so, one should understand the specific preferences of the audience to which he or she is marketing a particular product. Above all, it is only reasonable to produce and market a product that solves a specific problem in society.

Building High Quality Backlinks

Building High Quality Backlinks

Simple and smart ways of building high quality backlinks

For anyone who owns or manages a website, one of the common questions is how to increase traffic to their respective websites. In essence, generating a good number of hits on a particular website is a sure way of ensuring that you boost your brand and image. Having said this, one question that lingers is how do you go about the process of enhancing online visibility? One of the most effective ways of generating online presence is through backlinking.

Building high quality backlinks creates the right platform that ensures you increase the number of hits. Here are some of the important tips on how you can go about building high quality backlinks.

Use social networking sites 

Social networking sites have the potential of creating high quality backlinks. In fact, internet users who focus on the use of social networking sites promote quality by utilizing social bookmarking sites. Most of these sites will allow you to increase and add more links to your website. When developing your social platform, never underestimate the impact of social platforms on building quality backlinks. In fact, make sure that you seek ways of making effective use of them.

Use of press release

Press release sites come with immense potential when building backlinks. They supply quality information and content to smaller sites whereby major news sites can find necessary to pick, which translates to more exposure and coverage. In the end, it enhances the quality of backlinks. The catch associated with the use of press releases is to make sure that you have newsworthy and attractive titles that will draw people’s attention to your press release.

Use of Guest blogs 

From the onset, when searching and creating ways of building quality backlinks, your focus should be on content. For this reason, it is advisable to invest in quality guest bloggers. Reliable guest blogging offers high quality and reliable content. As such, your site stands a better chance of earning higher page ranks. While it is advisable to get guest bloggers, it is more important to guest blog for other higher-ranking sites. This is primarily important because some of these blog sites have high page ranks that will eventually draw people to your site.

Exchanging links

Link exchange is one of the oldest ways of building quality backlinks. Even though some people may view it as old-fashioned, the secret lies in how you utilize them to your benefit. However, when using this platform, it is advisable to have a separate website where you can put together or assemble other people’s links for your convenience. This will protect you from running into penalties from search engines.

Sharing of documents

The world is a global village. As such, one should never fear sharing their documents. Sharing of documents on various platforms is made possible by submitting articles and eBooks on other websites. Even though some people fear using this approach, it is often a reliable way of creating quality backlinks because most of the sites that you may be using to share information are trusted by Google.

Selling Physical Products Online

Selling Physical Products Online

Critical tips on how to sell physical products online

Getting extra income has become a critical point of focus to stay afloat in these challenging economic times. Due to this, people are seeking ways for earn extra income. Going digital has become a major stream of earning income. The digital platform is friendly and easy to use since it does not demand a lot of effort. All one has to do is get their physical products and share them on their preferred platform for sale.


While this seems easy, selling physical products online may not be that easy. Essentially, this is because most of the marketers who have been perfecting the art of selling physical products online make it quite competitive for new entrants. For this reason, it is important to have a set of skills and ways that one can utilize to ensure that they also carve a niche for their physical products online. Here are some of the important tips that you need to have under consideration when planning to venture into selling physical products online.

What do you want to sell?

Identifying the physical products you are planning to sell online is the first step. You need to get information and knowledge regarding the nature of products in the market. This will go a long way in helping you to establish a unique way that will attract potential buyers and help you generate sales.

Who are the potential competitors? 

If you are new to this market, it is crucial to read more about potential competitors. You should establish what they are doing in market and how they are managing their various platforms. As such, this should enable you to learn and develop insights on how to maintain an edge in the market. When analyzing the competitors, some of the factors you need to consider include the following their pricing measures and marketing approaches. These factors will help you pick some of the effective approaches and strategies that will make your products to standout.

What are the customers saying? 

As you are venturing into the business of selling physical products online, it is important to sample some of the customer’s views. It is advisable to share some of your ideas and products upfront before venturing into the market. This will help you in establishing how well your customers like your products. Upon launching the product, strive to get feedback from the customers. Online survey systems help you identify some of the ways you can adopt in enhancing your products.

What type of platform to use? 

Before venturing into the business of selling products online, it is important to identify the type of platform to use. Make sure that you consider or go for a reputable platform. In this case, the platform should give you an opportunity to venture into global markets with ease. Information is crucial when searching for a good online platform. For this reason, you should never be in a rush. In fact, you can consider consulting with someone who has been in that business for a while before you set out.

Case Study: Nonsta Beauty Centre

Case Study: Nonsta Beauty Centre

This case study includes one of the biggest brands in Egypt. Please read it carefully and send me your questions and comments.


Client Name

Nonsta Beauty Centre

About

Nonsta is a beauty centre specialized in all types of massages and baths including Moroccan, Jacuzzi, Stream & Pharaonic as well as bridal preparations.

Missions

Mission 1: Increase Facebook audience.

Mission 2: Increase Facebook engagement rate.

Challenges

I was asked to revive a dead page and increase its audience in only 2 months. So the first challenge is to increase page likers, and the second challenge is to make those likers engage with the page.

Strategies

Reviving the page was a fun because I liked the page category and I thought that there are many others who may like that category as well. So I just had to reach those people and let them know about the page using paid ads with a proper targeting strategy. The second thing I had to do is creating high quality content with new graphics that’s suitable for the audience type, to motivate them engage with the page. Creating that type of content comes along with putting a suitable posting strategy.

Results (at the time of writing this case study)

  • 1000+ new likers & followers

nonsta likes

  • Post engagement rate increased by 64%

nonsta post engagement

Case Study: MatjarHK

Case Study: MatjarHK

This case study includes one of the biggest brands in Saudi Arabia. Please read it carefully and send me your questions and comments.


Client Name

MatjarHK.com

About

MatjarHK is a shopping site owned by “Al-Hakeem International Group” and it’s one of the leading shopping platforms in Saudia Arabia.

Missions

Mission 1: Increasing website traffic.

Mission 2: Increasing website conversions.

Challenges

At the time I signed for this task, there were many aged competitors already on the ground. Starting an electronic shop is not always easy due to existence of online shopping whales.

Strategies

I had studied the site very carefully before I got the keyword research done and ready. The main key here was finding proper keywords to rank for. The SEO campaign then came into action. I had ranked for low competition keywords before I started competing on high competition keywords, which helped me receive some traffic and get out of the abandoned area.

By the time the site started getting some traffic and making some sales, I was tracking big shopping sites and analyzing every piece of information about their ranking strategies. Then I started working on inventing a better SEO strategy to get ranked among those whales. With hard work and smart strategies I’ve managed to win a few awesome rankings in “Google.com.sa”, and receive good amount of traffic everyday.

Results (at the time of writing this case study)

Traffic increased by 375%

Conversion increased by 170%

Screenshot Before:

MatjarHK results before

Screenshot After:

MatjarHK results after

Case Study: Prémaman

Case Study: Prémaman

This case study includes one of the biggest brands in Egypt. Please read it carefully and send me your questions and comments.


Client Name

Prémaman Egypt

About

Prémaman is a shopping brand specializes in babies and kids products worldwide. Prémaman Egypt has 3 main branches in Cairo located inside Sun City Mall, Dandy Mall, and Arkan Mall.

Missions

Mission 1: Establishing a better Facebook exposure in Egypt.

Mission 2: Creating a better brand visibility in Google.eg.

Mission 3: Reaching more customers and improving sales performance.

Challenges

The main challenge was to start working on such a big brand from scratch because it didn’t have much brand awareness in Egypt. The marketing department in Egypt had no staff at all as the real marketing department located in Germany. Also working on brand awareness was something necessary and extremely hard due to existence of many aged competitors in Egypt.

Strategies

I seeked to build a Facebook presence as soon as possible as it’s a very important step, specially for such big brands. But before I got through this, I had built a suitable plan for such a case. Then I got my graphic team to prepare all the graphics needed for that part. I didn’t take so long until I got the Facebook page up and running with high quality graphics.

Me and my team have focused on increasing page engagement by communicating with page audience and creating events to keep page audience passionate to follow page posts. We’ve also studied the audience type, to provide them with the type of posts they like. Then, we started to analyze each and every piece of information to improve page presence and increase page audience.

At the same time, me and my SEO team were building a local SEO campaign. The reason behind that is the official German website was ranking #1 for the brand name all over the world. So we had to go local! We started the local SEO campaign with the Facebook page we had created earlier.

Increasing the sales performance for the client was our priority. I immediately brought my sales team to collect some information from the three branches in Cairo. The required information was regarding current sales status and performance, customer behavior, staff sales skills level, customer objections, current follow up strategies (if any), and other important factors to help us develop a better sales plan. After getting all the required information, we started working on creating a better sales strategy and improving current staff level to avoid missing sales in the future.

At that time we wanted to expand even more. So instead of relying on only branch sales, we could reach targeted customers at home. It didn’t take much efforts until we created a home delivery system with cash on delivery option allowed. We even wanted to achieve more revenue for our client. So we were like: YES, why not? Let’s kill it! We decided to go higher on a corporate level. So we started making profitable deals with big businesses  because we knew that; improving branches, reaching more customers at home, and making profitable deals with big businesses will skyrocket our results and bring us client satisfaction. 🙂

Results (at the time of writing this case study)

  • Client has now an official active Facebook page with over 25k targeted audience enjoying high quality content and engaging with page posts.

Premaman Page

  • Facebook page is ranked #1 with brand name (Premaman / Prémaman) in Google.eg.

premaman rank

  • Sales performance is increased by 87% than last year (according to branches report).